American Experience
Season 2, Episode 7: Mr. Sears' Catalogue
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They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.
All Episodes - Season 2
Episode 1
The Great Air Race of 1924
Episode 2
Demon Rum
Episode 3
A Family Gathering
Episode 4
The Great War: 1918
Episode 5
Wildcatter: A Story of Texas Oil
Episode 6
Forever Baseball
Episode 7
Mr. Sears' Catalogue
Episode 8
Yosemite: The Fate of Heaven
Episode 9
Adam Clayton Powell
Episode 10
Journey to America
Episode 11
Ballad of a Mountain Man
Episode 12
Ida B. Wells: A Passion for Justice
Episode 13
Orphans of the Storm
Episode 14
Forbidden City, USA
Episode 15
Battle for Wilderness
Episode 16
Roots of Resistance: The Story of the Underground Railroad