The Look

Season 1, Episode 2: Scenting Money

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How marketing techniques - diffusion, franchising and licensing - can mean success or failure for a designer. And a look at Giorgio Armani's lessons in labelling.

All Episodes - Season 1

Runway
Episode 1
Runway
 Scenting Money
Episode 2
Scenting Money
 Power of the Press
Episode 3
Power of the Press
 Uniform and Function
Episode 4
Uniform and Function
 Material World
Episode 5
Material World
 Yves Saint Laurent
Episode 6
Yves Saint Laurent
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